The EyeTracker

Puerto Rico's grocery stores face a predictable crisis before every hurricane: panic buying clears shelves and leaves later shoppers with nothing. SuperMax, in partnership with de la Cruz Ogilvy, set out to change that behavior. The Eye Tracker integrates storm trajectory data from the National Hurricane Center with Google technology to generate a personalized preparation list for each household. It factors in the storm's location, pressure, wind speed, and the household's specific composition to recommend the precise quantity of essential items, eliminating the impulse to overstock. The platform introduced the first-ever street view experience of a hurricane's projected path, allowing users to visually comprehend the impact area before deciding what to buy. Users could then purchase suggested items directly through the platform for delivery or in-store pickup. The result was a calmer, more rational approach to storm preparation, and essential supplies that stayed available for the entire community.