Hagamos Brillar a San Juan

The campaign coincided with 3M's 50th anniversary in Puerto Rico and centered on a community cleanup in Viejo San Juan. The effort focused on encouraging civic responsibility by having volunteers, including employees, family, and friends, actively clean and beautify public spaces to foster a better environment for the capital's residents. Beyond the cleanup event itself, the initiative invited citizens to maintain a long-term commitment to keeping community spaces clean, done in collaboration with local government.